Content Marketing Trends 2021
4 Key Content Marketing Trends 2021
Content marketing evolves constantly as people’s interests and likes change with time. Technology innovations also drive new trends and influence the way we search for and consume content. To get content marketing right this year, you can’t fall behind the trends.
If you ignore the trends, you can lose ground to competitors and see your traffic, engagement, and sales plummet. So, what are the key content marketing trends you need to be aware of in 2021?
Content Marketing Trends – Video
Today, around 87% of marketers use videos to achieve their marketing goals. Videos are everywhere, and marketers are editing videos in new ways to make them catchier than ever.
With TikTok in the market, on-the-go video content creation has become more popular and faster than before. Through it, short, informal, nonsensical videos have found a wider audience, especially among the younger generations.
Other than TikTok, YouTube, Snapchat, and Twitch are also known for producing more engaging and good-quality video content.
Animation videos, live video streaming, tutorial or explainer videos, and 1 on 1 video conferences are some of the most common and trendy video content types in 2021.
Content Marketing Trends – Personalized Content
Personalized Content for Different Internet Communities – Creating personalized content that is based on the likes and interests of a particular audience has always been a good marketing approach. But recently, interest in it has surged.
Today, more than ever, people want to receive content that focuses on their desires. If they do online shopping, they almost expect to get at some point a personalized message or email about discounts or sales.
Similarly, content marketers on different platforms like Facebook, Instagram, or Quora are creating more personalized content than in the past. At the same time, they encourage the creation of user-generated content.
Content Marketing Trends – Interactive Content
Interactive Content for More Engagement – People using digital media like to interact with their content. Boring, passive content leaves them indifferent. They like visual content, slideshows, infographics, interactive galleries and portfolios, and more.
Marketers try to take advantage of this. They now use short quizzes, polls, interactive infographics, webinars, surveys, and different online games to promote brands in fun and engaging ways.
If you want to be a part of this trend, get creative and up the fun factor—your audience will like you all the more for it.
Content Marketing Trends – Personalized Communication
Personalized Communication via Conversational Marketing – Last but not least, conversational marketing is a new marketing approach many businesses are using today. AI chatbots can send personalized messages to users to provide customer support, answer questions, and more.
They can greet existing customers by their name and make jokes, so that people don’t feel that they are talking to a robot. And the best part is that implementing AI chatbots is neither hard nor expensive. Even small businesses without dedicated IT departments can do it.
Other ways of doing conversational marketing include live customer support and real-time social media responses. Both of these require plenty of resources, but they can significantly improve the way your business is seen online. At the end of the day, they are a worthwhile investment and you may want to consider using them if you don’t do it already.