Creating a Digital Marketing Campaign

Setup & Creating a Digital Marketing Campaign

A digital marketing campaign can help you grow your business. It can help you gain an edge over competitors and win over indecisive customers to your side.

Setting up a digital marketing campaign isn’t hard and doesn’t take long. But you have to go about it the right way. Here are the key steps in creating a digital marketing campaign.

Creating a Digital Marketing Campaign

Step 1 – Set a Goal

Do you want to drive traffic to your site? Boost conversions? Increase sales? Or just generate more engagement on social media?

Whatever your goal, you need to write it down and build your entire campaign on it. You can also choose secondary goals, but make sure these sustain the main goal.

Step 2 – Set a Budget

How much are you willing to spend on your digital marketing campaign? If you don’t have a big budget, don’t worry—digital marketing is scalable.

For example, if search engine and social media ads prove expensive, you can focus on search engine optimization, content marketing, and social media marketing.

Step 3 – Define Your Target Audience

Are you targeting a broad audience or narrowing your focus to a segment of your audience? Either way, draw on your customer data to create customer personas.

Knowing who exactly you’re targeting is crucial to get your message across, and customer personas help with that.

Step 4 – Choose Your KPIs

Key performance indicators (KPIs) will enable you to track and measure the performance of your digital marketing campaign. Having KPIs in place allows you to make adjustments on the go and maximize results.

KPIs can include organic traffic, time on site, conversions, clicks, and many more. But don’t track too many KPIs as that can overwhelm you with data. Focus on the ones that are most relevant to your goal.

Step 5 – Check Out What Your Competitors Are Doing

Knowing how your competitors are trying to attract customers online can inform your marketing campaign.
Look at the channels they are using and the strategies they focus on. Does it work? Are there any channels you could use that they are not using already?

Step 6 – Come Up with a Compelling Campaign Message

The tone and voice of your marketing campaign are crucial to differentiate you from competitors and make your audience answer you calls to action.

Ensure that your campaign message is a natural extension of what your business stands for. Make the message actionable to attract attention and encourage action.

Step 7 – Choose the Right Channels

Search engines? Email? Social media? YouTube? Partner and affiliate sites? These are only some of the online channels you can use.

Having a clear campaign goal and knowing your competitors will help you narrow down the channels you are using to reach the right audience at the right time.

Step 8 – Track, Measure, and Adjust

Whether you’re running a short digital marketing campaign or an ongoing one, tracking and measuring results gets easier if you focus on the right KPIs.

While you can always manually add data to spreadsheets, look for ways to save time. Use tools like Google Analytics and other marketing tools to view your data in real-time.

In that way, when creating a digital marketing campaign, you can fine-tune or adjust your marketing campaign every step of the way.

Creating a Digital Marketing Campaign

That’s about it. Now that you know how to set up a digital marketing campaign, you can promote your business online to a wider audience.
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