Social Media Trends 2021
Social Media Trends for 2021
In 2020-2021, many people and brands have spent more time on social media than ever before, not least because of the COVID-19 pandemic. Everyone and their friends are on social media today, but while this creates many opportunities for marketers, it also raises challenges.
In this article, we’ll look at the key social media trends we predict for the last half of 2021. We’ll also share with you some tips that will hopefully help you make the most of these trends.
Social Media Helps Build Trust
Most people don’t accept ads as truth, but most social media users value customer ratings and opinions. Social media pages are fertile ground for both ratings and opinions. Encourage these on your pages by engaging with your audience and creating content that generates user responses.
In this way, you can use social media not merely as an advertising channel, but as a relationship-building platform. This relationship shouldn’t be limited to customers but also include influencers, partners, employees, and the industry as a whole.
Social Media Trends – People Come First
Following from the previous point, it’s important to create and maintain two-way communication with your audience. Social media algorithms favor people and their likes, shares, and preferences.
By putting people first, it becomes easier to create social media content that they find engaging and worth sharing. Interacting with them will also become easier as the content will generate plenty of opportunities for you to do so.
Diversification Gains Momentum
The social media landscape is constantly evolving. Remember the days when Facebook was as cool as Instagram is today? Last year, the short-form video sharing platform TikTok had more global monthly downloads than Facebook or Instagram.
TikTok is especially popular with younger audiences, but the key word here is diversification. Rather than sticking to “old” platforms, you may see better results trying out new ones and exploring different content formats. Video formats in particular will likely continue to be very popular this year.
Good Causes Are in the Spotlight
Another major social media trend you can’t afford to ignore is content for a good cause. Consumers have more respect for businesses that talk about important issues and do it in a way that supports positive change. Whether it’s sustainability, non-discrimination, feminism, or another important cause related to your industry, you want to be vocal about it through your content.
Creating inspiring, educational content around it is a great way to better connect with your audience and stand up for a worthy cause. So make sure to reserve at least some of your social media post slots for this type of content.
Social Media Trends – Live Streaming
Live streaming took off last year, and it’s not hard to see why—video meetings have become the norm for many people. The rise of live streaming on social media will likely continue, with interviews, Q&A sessions, behind-the-scenes, or launches being only some of the popular formats.
Live demos of products or services in action are also big, as are streamed events which people cannot attend in person because of social distancing measures.
Social Media Trends – Social Commerce on the Rise
Retails sales on social media have been growing exponentially last year. Social networks are now making it easier than ever to integrate shops into your pages.
Add to this influencer marketing and problem-solving content with products as solutions, and social media has the potential to bring you faster sales than other channels. That said, you usually need to establish an engaging presence on social media before you start selling there.
Putting It All Together
Social media this year offers you a great place to engage your audience in a persuasive way while focusing on the things that matter—people, trust, good causes. Whether you have a strong presence on social media already or are busy building one, focus on the human element.
Don’t take any shortcuts and don’t fall back on simple advertising strategies if you don’t have a good connection with your audience. The route to social media success is organic.
Social Media Trends – Popular Platforms
Here is a list of some of the most popular Social Media Platforms, in alphabetical order:
- Facebook – We change the game when we find each other.
- Instagram – Bringing you closer to the people and things you love
- Twitter – Twitter is what’s happening and what people are talking about right now.
- Snapchat – Express yourself with millions of Lenses.
- YouTube – Ever wonder how YouTube works?
Contact Ladical Digital Marketing
Are you interested in finding out more about the benefits of having a Social Media Strategy? We’re here to help you out! Please feel free to contact us using our contact form or if you prefer call us directly now at (888) 750-8860.