Search Engine Optimization
Search Engine Optimization is a broad combination of strategies aimed at optimizing a website for search engines. Conversely, any process that can ensure that a website/webpage ranks better in search engine result pages (SERPs), comes under SEO. Most SEO strategies are aimed at Google, as Google is the most-used search engine among internet users.
How SEO Works?
Search engines are the primary gateways for the vast world of the internet. Most users tend to search the topics they are interested in on search engines, and then choose a website from among the top results.
But the internet is filled with innumerable webpages on virtually every topic.
How do search engines decide which website appears at what place?
All search engines like Google use their unique search algorithms to traverse across the webpages, rate them on particular metrics, and accordingly rank them in their SERPs. While Google jealously guards its search algorithm, which routinely gets updated anyway, it has not stopped others from trying to understand it.
In all these years of deciphering, certain factors have been widely accepted as integral metrics used by the Google search algorithm. Thus, optimizing your website for these factors can compel Google to give it a higher ranking. A combination of many search strategies can rank a website on the first-page results.