Why You Need a Digital Marketing Strategy


9 Reasons You Need a Digital Marketing Strategy

Digital marketing includes websites, search engines, social media pages, email, mobile apps, ads, and more. Without a plan, it’s easy to lose your way, overspend or underspend, and fall behind competitors. In this article, we’ll look at some of the other reasons why not having a digital marketing strategy is a bad idea. Let’s get right on to it.

1. You Won’t Understand Your Target Audience

digital-marketing-strategy-target-audienceThe needs, expectations, and behavior of your online audience may differ from your assumptions. The keywords they search for and the way they interact with different online channels may also differ.

Having a strategy encourages you to research your online audience, do keyword planning, and create customer personas if you don’t have them already.

2. You Won’t Have a Clear Direction

digital-marketing-strategy-clear-directionWithout a digital marketing strategy in place, you may not have measurable goals against which you can track your efforts. In other words, your digital marketing efforts run the risk of being ad-hoc and scattered.

This means that you won’t be able to use your resources effectively to maximize results.

3. You May Fail to Engage Your Online Audience

digital-marketing-strategy-online-audienceUseful content is the cornerstone of digital marketing. But there’s a lot of content out there so that yours has to hit the right spot.
When it’s informed by research, a digital marketing strategy makes it easier to create valuable content across channels including social media, blog, and email.

4. You May Generate Traffic But Fail to Convert

digital-marketing-strategy-generate-trafficFollowing from the previous point, not having a strategy could decrease your conversion rates. People may still find your website, blog, or social media pages. But they may not find there what they are looking for.

Or the message you are sending them may not resonate with them. This goes back to the importance of knowing your online audience and understanding their sentiment.
When you develop a digital marketing strategy, you will have to think about these things, look at analytics, and use feedback tools to get to know what makes your customers press “Buy”.

5. You Won’t Allocate Enough Resources to Digital Marketing

digital-marketing-strategy-resourcesFor many businesses today, online channels have become critical for reaching and engaging customers.
But without an omnichannel digital strategy, you may not allocate enough resources to marketing.

Your digital team could end up being understaffed and may underdeliver.

6. You Won’t Get the Best Value for Your Money

digital-marketing-strategy-best-valueTask overlap and inefficient spending are more likely to occur when you don’t have a strategy in place.
Keeping track of what’s been done and what needs to be done will be harder too. The result is inefficient spending.

7. Your Digital Efforts Won’t Develop

digital-marketing-strategy-metricsHaving a plan gives you metrics and tools to measure them. It makes it easier for you to figure out what works and what doesn’t and what channels to focus on.
As a result, you can use the insights you gain to develop your digital marketing efforts and refine and improve your approach.

8. Your Digital Marketing Won’t Be in Tune with Your Other Marketing Efforts

digital-marketing-strategy-effortsDigital marketing usually works best when it’s integrated with your other marketing strategies such as advertising and print. Maintaining a consistent voice and message across channels makes your marketing more effective.

Your entire team will be on the same page and can pursue the same goals together, each working on what they know best.

9. Your Competitors Will Get the Better of Your

digital-marketing-strategy-competitionYour competitors probably already have some form of digital marketing strategy in place. That means they know what they are after and are allocating their resources effectively to achieve that.
Not doing the same type of planning and strategizing will make their job a lot easier!

The Bottom Line

Creating a digital marketing strategy isn’t only a question of staying organized and focused. It’s also about understanding your target audience, using resources effectively, and having a foundation on which to build your future online marketing efforts.

It’s all quite simple, really—if you don’t have a strategy yet, you need to create one.

Contact Ladical Digital Marketing

Are you interested in finding out more about the benefits of having a Digital Marketing Strategy? We’re here to help you out! Please feel free to contact us using our contact form or if you prefer call us directly now at (888) 750-8860.